Rethinking Instagram
🚀 The Product: Instagram is a platform for social connectivity through photos, videos, and stories, helping people share experiences and connect with friends and communities.
💡What works well
User Control: Features like comment controls promote positive interactions.
Wide Reach: Popular with young adults, but used across all age groups.
🧩Opportunities for Improvement
Ad Overload: Users encounter too many ads without control.
Story Lifespan: Stories vanish after 24 hours, limiting reach.
💬My Ideas to Improve It:
Ad-Free Subscription: Offer a premium plan for an ad-free experience, driving revenue while improving user satisfaction.
Extended Stories: Let users choose story durations (e.g., 72 hours), increasing engagement.
📊 Measuring Success:
Ad-Free: Track conversion rates, churn rates, and revenue from subscriptions.
Extended Stories: Monitor engagement rates, daily active users, and story retention.
🛠️ Possible Challenges:
Ad-Free: Potential ad revenue loss vs. premium subscription gains.
Extended Stories: Risk of cluttered feeds vs. increased engagement.
🌟 Why I Believe This Matters:
As a Product Manager, I believe in balancing user satisfaction with business impact. These improvements drive both engagement and revenue—making Instagram better for users and the business.
